Terms of Service

About these terms and who we are

Arcline is run by Preet Patel from Ahmedabad, Gujarat, India (“we”, “us”). In these terms, “you” means the person or business that creates an account. “The service” means the Arcline website, app and the programs behind them. “Your website” means a website you add to the service. “Content” means the text, code, images and data on your website.

By creating an account or using the service, you agree to these terms. This is an electronic contract. It is valid under the Information Technology Act, 2000 and the Indian Contract Act, 1872, and it needs no physical or digital signature.

If you use the service for a company or for another person, you confirm that you have the authority to bind them, and “you” includes them.

Who may use the service

• You must be at least 18 years old and able to enter into a binding contract under the Indian Contract Act, 1872.
• The service is meant for website owners, businesses and the people who manage websites for them.
• You must give accurate details when you register and keep them up to date.
• We may limit sign-ups, for example by invitation, while the service is being rolled out.

If you are a consumer under the Consumer Protection Act, 2019, nothing in these terms takes away your rights under that Act.

Your account and sign-in

• You sign up with an e-mail address and a password. Choose a strong password that you do not use elsewhere, and keep it private.
• You are responsible for what is done through your account, unless it results from our failure to keep the service secure.
• Do not share your sign-in with other people. Tell us at once at thescalelab10@gmail.com if you think someone else has used your account.
• Your sign-in lasts about 12 hours, after which you sign in again.
• You can pause all automated work on your account at any time from Settings.

What the service does

Arcline helps you get found on Google and in AI answers. It reads your public pages, scores them, finds problems, researches keywords and competitors, checks how AI assistants answer questions about your business, drafts content and, within the access level you choose, can make changes to your website and check that they worked.

There is a Free plan and a Premium plan. See the section on plans and prices below. We keep improving the service, so we may add, change or remove features. When a change matters to what you have paid for, we will give you reasonable notice.

Your websites and proof of ownership

You may add only websites that you own or are authorised in writing to manage. Before the service scans a website, you must prove ownership in one of three ways: a DNS record, a small file at a fixed address on the site, or a meta tag on the home page. Each contains a random token we give you. The service is designed so that it does not scan or change a website until ownership is proved.

• You confirm that you have the right to give the access you give. If you work for clients, you need their written authority.
• You are responsible for your website and its content, and for obeying the laws that apply to it, including copyright, consumer law and your own privacy notice.
• If you stop owning or managing a website, remove it from the service.
• We may re-check ownership, and we may refuse or remove a website where ownership is in doubt.

Access levels and how changes are made

You decide how much the service may do on each website. You can change the access level at any time in Settings. A newly added website starts at “Look only”. On the setup screen you choose the level yourself; the screen shows every choice before anything starts and marks the levels that are part of Premium.

Whatever a token or password technically allows, the service acts only within the level you set. You can lower the level, pause all automation on your account or revoke access at any time, and it applies to all new work immediately.

This is how a change reaches your website:

1. 1
   Check

   We check your access level and that the page has not changed since we read it.

2. 2
   Record

   We save a copy of the page as it was, so that we can undo the change.

3. 3
   Send

   For a GitHub repository, we create a new branch, commit only the edited file, open a pull request and merge it. We never push straight to your main branch, and we do not bypass your branch protection: if a rule blocks the merge, the pull request stays open for you to review. For WordPress and Ghost we use their official interfaces.

4. 4
   Check it live

   After your host publishes, we check that the live page shows the change and that nothing else on it changed.

5. 5
   Undo if needed

   If the live check fails, we try to undo the change automatically and we tell you what happened.

Some limits you should know about:

• Whatever the access level, the service never changes prices, inventory, checkout, orders, customers or payments.
• Automatic undo cannot reverse every kind of change. A new page we created is not removed automatically. We also do not undo a change if the page has been edited since, because that could overwrite your own edits. In those cases we tell you, and the saved copy lets you restore the page by hand.
• Your host decides when a change goes live. If it is slow or does not publish, the service waits, tells you, and holds further changes back instead of piling them up.
• Every step is recorded in the activity log, which you can read in the app.

Tokens and passwords you give us

You may give us a GitHub token, a WordPress Application Password, a Ghost Admin key or a Cloudflare token only for websites you are entitled to connect. You authorise us to use them only to provide the service, within your access level.

• Create the most limited token you can: for GitHub, one repository with the Contents and Pull requests permissions.
• We store each secret encrypted and never show it again. You can disconnect at any time, and you should also revoke the token at its source.
• You are responsible for keeping your own accounts at those providers secure, and for their fees and terms.
• If a stored secret cannot be read any more, for example after a security key change on our side, we will ask you to connect again.
• If you think a token has been exposed, revoke it at once and then tell us.

AI features

Some features use a third-party AI model to write suggestions and drafts and to check how AI assistants answer. What we send is described in the Privacy Policy.

• AI output can be wrong, incomplete, out of date, similar to other people's text or unsuitable for your business. You must review it before you publish it. You decide what goes live.
• We do not promise that AI output is accurate, original or free of third-party rights.
• You may use the drafts we generate for you on your website and in your business at no extra charge, subject to third-party rights and the AI provider's terms.
• We apply a daily and a monthly limit per account to keep the shared service fair, and the limit depends on your plan. When you reach it, the service falls back to simpler rule-based suggestions until the limit resets.
• You must not use the AI features to create content that breaks the Acceptable Use Policy.

Other companies' tools

The service works with tools we do not run: GitHub, WordPress, Ghost, Cloudflare, Google (including PageSpeed Insights and the Gemini API), search engines, AI assistants, hosting providers and Polar, our payment provider. Their own terms apply to your use of them. We do not control them. They may change or stop things, and a feature that depends on them may change or stop working. We are not responsible for their outages, charges or decisions.

Data protection roles

For your account and website data, we are the Data Fiduciary under the Digital Personal Data Protection Act, 2023. The Privacy Policy explains what we do with it.

If you install the optional visitor tracker on your website, you are the Data Fiduciary for your visitors' data and we are your processor. You must tell your visitors about the tracker, have the consent or other lawful basis that the law requires, not install it on a website directed at children, answer your visitors' requests, and not use it to identify individuals. We process that data only on your instructions, to show it to you, and we delete it when you remove the website.

If personal data of other people appears in content we read or draft, you are responsible for having the right to use it.

Plans and prices

• Plans and prices are shown at checkout in your local currency: customers in India pay in rupees and everyone else pays in dollars. We work out which one applies from your location.
• Polar, as merchant of record, calculates and collects any sales tax, VAT or similar tax that applies, and shows it at checkout before you pay.
• What each plan includes is described below, on our pricing page and in the documentation. We may change plan features and prices. We will give you at least 30 days' notice, and a price change applies only from your next renewal.
• The price you accept at checkout holds for the paid period you bought.

What each plan includes, and what happens at a limit

• Limits are applied by our servers. They are checked where the work is done, not in your browser. Monthly limits count by calendar month and start again with the next month.
• At a limit, the app tells you plainly which limit you reached and offers Premium. The thing that went over the limit is not done. Nothing else breaks, and your data stays as it is.
• What counts. A fix counts when it is applied to your website. A fix that fails and is put back does not count. The one-time AI snapshot on Free is counted once for each website address.
• Technical limits. We also apply limits that protect the service, such as a short wait between manual checks and daily and monthly limits on AI-written suggestions. They depend on your plan.

Extra websites, and going back to Free

• Extra websites. Premium includes 3 websites. You can add extra websites for the fee shown above. Each extra website also adds 40 AI checks a month to your monthly allowance.
• Going back to Free. When Premium ends, the account follows the limits of the Free plan. If you have more websites than the Free plan allows, the extra websites are paused: they are kept and you can read them, but nothing runs on them. We do not delete a website because your plan changed.
• What else changes. The autopilot stops, and the access levels above “Ask me first” do not apply until you return to Premium. Your scores, history and drafts are kept.

Fair use

We expect you to use the service in a normal way for the websites you manage. We may slow down or limit use that puts unreasonable load on the shared service, for example automated requests that get round the limits of your plan. Where we reasonably can, we will tell you first and explain why. This is in addition to the Acceptable Use Policy.

Payment, renewal and cancellation

• Who takes payment. Premium is sold through Polar (polar.sh), our payment provider and merchant of record. You pay Polar in its hosted checkout, and Polar's own terms and privacy policy apply to that payment. Arcline never sees or stores your card number.
• Taxes and receipts. Polar calculates and collects sales tax, VAT or similar taxes where they apply, shows them at checkout before you pay and issues your receipt.
• Renewal. Premium is a subscription. It renews automatically for the same period (a month or a year) until you cancel. The price and the renewal period are shown at checkout before you pay. You can stop renewals at any time.
• Cancellation. Cancel at any time in the app: open Profile, then Plan and billing, then Cancel my plan. Before you confirm, the app tells you plainly whether a refund applies and how much it is. You can also cancel in Polar's customer portal. Cancelling stops all further payments, and there is no cancellation fee.
• Money-back guarantee. The first purchase of Premium, and the first purchase of extra websites, can each be cancelled within 7 days of the first payment and are then refunded in full, including any tax, automatically: no form, no reason and no waiting for us. When that refund is made, what you were refunded for ends right away. This is for a first-time purchase, once per account for each of the two.
• After 7 days. If you cancel later, you keep paid access until the end of the period you paid for. The unused part of the period is not refunded, and renewal payments are never refunded, so cancel before the renewal date shown in the app.
• Failed payment. If a renewal payment fails, Premium continues for a short grace period of 3 days. If the payment is not fixed in that time, Premium ends and the account moves to the Free plan, and the limits of the Free plan apply.

The money-back guarantee, what is and is not refundable, and how refunds are paid are explained in the Refund and Cancellation Policy. We do not use dark patterns: no false urgency, no hidden charges, no pre-ticked boxes and no forced continuation, in line with the Guidelines for Prevention and Regulation of Dark Patterns, 2023.

Your content and our rights

• You keep your rights. You keep all rights in your website and your content. Using the service does not transfer ownership of anything to us.
• Our licence from you. You give us a limited, non-exclusive, revocable licence to access, copy, process and store your public content and what you give us, only to provide the service to you, including sending excerpts to the AI provider as the Privacy Policy describes. It ends when you remove the website, except for copies we must keep by law.
• Our rights. We and our licensors own the service: its software, scoring methods, designs, text, and the Arcline name and logo. We give you a personal, non-exclusive, non-transferable right to use the service under these terms.
• What you may not do. Do not copy or resell the service, reverse engineer it except as the law allows, or use it to build a competing product.
• Your results. You may use the reports, scores and recommendations produced for you in your own business.
• Feedback. If you send us suggestions, we may use them without owing you anything.

If you believe that something we produce, or something a user does with the service, infringes your rights, write to our Grievance Officer: see Grievance Redressal and Your Data Rights.

Acceptable use

You must follow the Acceptable Use Policy. In short: connect only websites you are entitled to manage, do not use the service to harm others or to manipulate search engines or AI answers, do not attack or overload the service, and do not break the law. Breaking these rules can lead to a warning, suspension or termination, as that policy explains.

No guarantees, and availability

• We do not guarantee rankings, traffic, leads, sales or mentions by AI assistants. Search engines and AI assistants decide, and results take time and vary. See the Disclaimer.
• To the extent the law permits, the service is provided “as is” and “as available”. We do not promise that it will be uninterrupted or error free, and we do not promise uptime figures.
• We may carry out maintenance, and there may be outages. We will try to give notice of planned downtime.
• We do not promise backups. Keep your own copy of anything you could not recreate. Your website's own source, for example your GitHub history, remains the record of your site.
• If we discontinue a paid plan, we will give you reasonable notice and refund the unused part of what you prepaid.

Suspension and termination

• You can stop at any time. Cancel your plan, remove your websites, and write to thescalelab10@gmail.com to delete your account.
• We may suspend or end your access if you break these terms or the Acceptable Use Policy, give false information, create a security risk or legal exposure, if payment is overdue, or if the law or an authority requires it. Where we reasonably can, we will warn you first and explain why. In serious or urgent cases we may suspend immediately.
• You can appeal. Write to the Grievance Officer. We will review the decision and reply within the times set out on the Grievance Redressal and Your Data Rights page.
• After termination, your right to use the service ends, and we delete your data as the Privacy Policy describes. Changes we made to your website stay on your website. Terms that by their nature continue, such as those on intellectual property, liability, indemnity and disputes, remain in force.
• Money. If we end your access because you broke these terms, fees already paid are not refunded, except where the law requires. In other cases the Refund and Cancellation Policy applies.

Our responsibility and its limits

We take reasonable care in providing the service. To the extent the law allows:

• we are not liable for indirect, incidental, special or consequential loss, or for loss of profits, revenue, traffic, rankings, data or goodwill;
• our total liability to you for all claims arising from the service is limited to the fees you paid us in the 12 months before the event that gave rise to the claim; and
• we are not liable for problems caused by third-party services, your hosting, changes you or others make to your website, secrets you exposed, or content you published.

Nothing in these terms limits or excludes liability that cannot lawfully be limited or excluded, including liability for fraud, wilful misconduct, or death or personal injury caused by negligence. Nothing reduces any right you have as a consumer under the Consumer Protection Act, 2019.

Your responsibility if you are a business

If you use the service for business, you agree to compensate us for losses, damages and reasonable legal costs that arise from claims by third parties about: your website or content; connecting a website you were not entitled to connect; your breach of these terms or the Acceptable Use Policy; or your breach of the law, including privacy law for the visitor tracker.

We will tell you promptly about such a claim and let you handle it with our reasonable help. We will not settle it in a way that binds you without your consent. This section does not apply to you if you are a consumer.

Events beyond our control, and general terms

Neither of us is liable for a delay or failure caused by events beyond reasonable control, such as natural disaster, epidemic, war, riot, an order of the government, power or internet failure, failure of a hosting, cloud or payment provider, or a cyber attack despite reasonable security. This does not excuse a payment already due for service already delivered.

• Entire agreement. These terms and the policies they link to are the whole agreement between us about the service.
• Severability. If a part of these terms is found unenforceable, the rest stays in force.
• No waiver. If we do not enforce a right straight away, we have not given it up.
• Assignment. You may not transfer your account or these terms without our consent. We may transfer them in a merger or sale of the business, and we will tell you.
• Notices. We send notices to the e-mail address of your account, or in the app. You can write to us at thescalelab10@gmail.com, and send formal notices to Ahmedabad, Gujarat, India.
• Language and records. These terms are in English. They are an electronic record, and we may keep electronic records of your acceptance.

Governing law and disputes

These terms are governed by the laws of India. If a dispute arises, we ask you to follow these steps:

1. 1
   Talk first

   Write to thescalelab10@gmail.com or to the Grievance Officer. We will try in good faith to resolve it with you within 30 days.

2. 2
   Arbitration

   If it is not resolved, the dispute goes to arbitration under the Arbitration and Conciliation Act, 1996. There is one arbitrator, chosen by agreement between us or as that Act provides. The seat is Ahmedabad, Gujarat, and the language is English.

3. 3
   Courts

   The courts at Ahmedabad, Gujarat have jurisdiction over anything that cannot be arbitrated, over urgent interim relief and over enforcing an award.

Changes to these terms, and how to reach us

We may update these terms as the service or the law changes. For material changes we will give at least 15 days' notice by e-mail or in the app before they apply. If you keep using the service after that date, you accept the updated terms. If you do not agree, you can stop using the service and cancel your plan before the date, and the Refund and Cancellation Policy applies. Where the law requires a change to apply sooner, we will give as much notice as we can.

Questions about these terms: thescalelab10@gmail.com. Complaints: Grievance Officer Preet Patel, thescalelab10@gmail.com, Ahmedabad, Gujarat, India. You can also contact us in other ways, or read how we protect your data in the Security Practices.