Acceptable Use Policy

What is fine, what is not, and what happens next if a rule is broken.

Effective 12 November 2026Last updated 12 November 2026

This policy applies to everyone who uses Arcline, including anyone who acts under an account. It is effective 12 November 2026 and was last updated 12 November 2026, and it is part of our Terms of Service. It is also our published set of rules for users under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, to the extent that Arcline acts as an intermediary under section 79 of the Information Technology Act, 2000.

What this policy covers

It covers everything you do with the service: adding websites, connecting tools, using the AI features, using the visitor tracker, and the content you ask us to draft or publish. Arcline does not host your website. Your content lives on your own website and host. These rules decide what you may do with the service, and what we may do if you do not follow them.

We will remind you of these rules at least once a year, for example by e-mail or in the app.

Only connect websites you are entitled to manage

  • Add only websites that you own, or that you are authorised in writing to manage. If you work for clients, keep their written authority.
  • Prove ownership honestly, with the DNS record, file or meta tag we give you. Do not fake, copy or tamper with ownership proof, and do not use someone else's token.
  • Do not connect a website you do not control, such as a competitor's, a former client's, or one you were only asked to look at.
  • Do not give us a token or password that you are not allowed to use.
  • Remove a website from the service when you stop managing it.

Do not harm other people or their websites

  • Do not use the service, or its tracker key, to scan, probe, change or monitor a website that is not yours.
  • Do not use the connections you create to attack, spam or damage other systems.
  • Do not impersonate any person or business, or pretend to be Arcline.
  • Do not harass, threaten or abuse other people, including our staff.
  • Do not use the service to collect personal data of other people in ways the law does not allow.

Content and conduct

Do not use the service to create, publish or distribute content that:

  • is unlawful in India, or that encourages unlawful acts;
  • infringes someone's copyright, trademark or other rights, or belongs to someone else without their permission;
  • deceives or misleads people about where it comes from, or that is phishing, a scam, a counterfeit offer or a fake review or testimonial;
  • is defamatory, hateful, harassing, obscene or invasive of another person's privacy;
  • sexually exploits or endangers children in any way. This is never allowed, and we report it to the authorities;
  • promotes violence, terrorism or self-harm, or unlawful gambling or money laundering;
  • contains viruses, malware or code meant to damage or take over systems;
  • threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States or public order; or
  • contains information that you know is false and meant to mislead, including unsafe or false medical, financial or legal claims.

No tricks aimed at search engines or AI assistants

Arcline is built to help websites be found honestly, within the guidelines that search engines and AI assistants publish. You must not use it, or try to make it work, in the following ways. These are not allowed:

  • spam, including keyword stuffing and text hidden from people;
  • link schemes: buying or selling links, link farms, hidden links, or swapping links on a large scale;
  • doorway pages and mass-produced pages with no real value for visitors;
  • cloaking, which means showing search engines or AI crawlers different content from what people see;
  • fake reviews, testimonials, FAQs or structured data that do not match the page or the facts;
  • planting instructions aimed at AI assistants in your pages, or any other attempt to manipulate how an AI answer is produced or sourced; and
  • copying other people's content wholesale and presenting it as your own.

These tactics can get a website penalised by the search engines, as well as breaking our rules.

Protect the service

  • Do not try to get round limits, such as rate limits, daily AI limits or plan limits.
  • Do not probe, scan or test our systems for weaknesses, except as the good-faith research described on our Security Practices page allows.
  • Do not overload the service, or send automated floods of requests, sign-ups or sign-in attempts.
  • Do not access, or try to access, another person's account or data.
  • Do not upload or run malicious code.
  • Do not share your sign-in, and do not resell, sublicense or white-label the service without our written permission.
  • Do not copy or reverse engineer the service, except as the law allows.

Use the visitor tracker and visitor data responsibly

  • Install the tracker only on websites you own or manage.
  • Tell your visitors about it in your own privacy notice, and follow the laws that apply to your website, including the Digital Personal Data Protection Act, 2023.
  • Do not change the tracker so that it ignores Do Not Track or Global Privacy Control.
  • Do not try to identify individual visitors from what it records, or to combine it with other data to do so.
  • Do not install it on websites directed at children.
  • Upload server log files only if you are allowed to share the data in them.

Use the AI features responsibly

  • Check what the AI writes before you publish it. Facts, claims, prices, legal statements and health or financial advice are your responsibility.
  • Do not type secrets, passwords or other people's personal data into free-text boxes.
  • Do not use the AI features to produce any of the content listed above.
  • Do not try to make the AI features reveal how they work internally, or to bypass their safety checks.

What happens if the rules are broken

We aim to be fair and proportionate. Depending on what happened, we may do any of the following:

What happenedWhat we may do
A mistake, or a first and minor breach.Tell you what went wrong, ask you to fix it, and give a warning.
A repeated or moderate breach.Pause some features, suspend the account for a time, or disconnect and remove a website from the service.
A serious breach: illegal content, false ownership, attacks on others or on the service, or a security risk.Suspend or end the account at once, erase stored connection secrets, keep the records we need, and report to the authorities where the law requires.

Because Arcline does not host your website, we cannot remove content from it for you. We can stop working on a website. If you ask, we can also help you undo changes we made. Refunds in these cases follow the Refund and Cancellation Policy.

Reporting a problem, and appealing a decision

You can also contact us for anything else.